Social media has evolved into a mainstream way of communication. From blogging and Tweeting, to Flickr and Facebook, to Yelp and YouTube, social media has exploded. This explosion has created some horror stories causing careers to implode: the secret blogging of Whole Foods CEO John Mackey, a woman’s Facebook rant on why she wanted to be fired, and the recent Twitter scandal involving former Representative Anthony Weiner. The social media explosion has also created a few firestorms for companies. Remember the YouTube video of the rats running through a fast food restaurant in New York City? Or how about the Chrysler employee who dropped an F bomb in the corporate Twitter stream?
Like it or not, social media is something employers have to deal with. But it raises a lot of questions – should we have a formal policy? What should it say? Are there privacy concerns? How to we ensure that our trade secrets stay secret? What if we’re involved in litigation – what’s discoverable and what’s not? It seems like the questions are never-ending.
The good news is that there's a new resource available to help answer these questions. Jon Hyman's new book, Think Before You Click: Strategies for Managing Social Media in the Workplace, assembles an all-star lineup of labor and employment lawyers, bloggers and social media adopters discussing nearly every aspect of social media - from hiring and recruiting, privacy, confidentiality and non-competition agreements to social media policies, discovery and litigation.
The Proactive Employer Podcast has lined up all seven of these experts for a special two-part round table discussion on what you need to know about social media. Jonathan Hyman (Ohio Employer's Law Blog; @jonhyman) of Kohrman Jackson and Krantz will be providing suggestions on how to implement and enforce an effective and workable social media policy. Seth Borden (Labor Relations Today; @SHBorden) of McKenna Long & Aldridge will be discussing social media, labor law, and the flood of NLRB complaints we're seen recently. Molly DiBianca (Delaware Employment Law Blog; Going Paperless; @MollyDiBi) of Young Conaway Stargatt & Taylor will provide insight into social media and privacy concerns. Eric Meyer (The Employer Handbook Blog; @Eric_B_Meyer) of Dilworth Paxson will be discussing social media, discovery and litigation. Philip Miles (Lawffice Space; @PhilipMiles) of McQuaide Blasko will talk about the nuts and bolts of social media from an HR perspective. Rob Radcliff (Smooth Transitions; @robradcliff) of Langley Weinstein will provide guidance on social media, confidentiality, non-competition agreements, and trade secrets. Daniel Schwartz (Connecticut Employment Law Blog; @danielschwartz) of Pullman & Comley will be discussing social media, recruiting and hiring, and employee engagement.
Our experts have so much information to share, we had to divide the discussion into two parts! In Part 1, we discuss social media as a new way of communication, why employers should be concerned about social media, the continual evolution of social media and how employers can stay up-to-date, and some privacy concerns presented by social media.